Digital Marketing Company in Kolkata
Performance marketing for Kolkata businesses — Google Ads, Meta Ads, social media, email and WhatsApp marketing with measurable ROI and transparent reporting.
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Not Getting Enough Leads From Your Ads or Social Media?
Get a free review of your current marketing setup — targeting, creative, landing pages and tracking.
Get a Free Marketing ReviewWhat Do You Need?
Select a channel to see our recommended approach
Google Ads
Best for capturing demand that already exists — people actively searching for what you offer. We set up search, display and shopping campaigns with conversion tracking from day one.
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Xigmapro's digital marketing management starts from ₹20,000/month. This is separate from ad spend, which is paid directly to the ad platforms. This is an indicative scope level, not a fixed quotation.
What is Digital Marketing?
Digital marketing is promoting a business online through channels like paid ads (Google, Meta, LinkedIn), social media, email, WhatsApp and content — aimed at generating awareness, leads and sales that can be measured and optimised over time, unlike most traditional advertising.
Our Digital Marketing Services
Full-funnel marketing, from paid ads to retention
Search, display and shopping campaigns with conversion tracking.
B2B lead generation targeting by job title, industry and company.
Blog, video and creative content that supports every other channel.
Lead nurturing and customer retention via Mailchimp/HubSpot.
Direct customer communication — offers, updates and support.
Improving how many visitors actually convert into leads.
A channel mix and budget plan tied to your actual goals.
Ad creatives and visuals built for each platform's format.
Lean, focused campaigns for early-stage budgets.
Build Your Marketing Plan
Select what you need to generate a blueprint
Digital Marketing vs SEO
Complementary, not competing — most businesses benefit from both
| Digital Marketing (Ads/Social) | SEO | |
|---|---|---|
| Speed | Fast — visible as soon as campaigns go live | Slower — takes months to build organic visibility |
| Cost model | Pay for every click/impression | No per-click cost, but ongoing effort investment |
| Longevity | Stops when you stop paying | Can compound in value over time |
| Control | Precise targeting and instant adjustments | Less direct control over rankings |
| Best for | Immediate visibility, promotions, launches | Long-term organic visibility and authority |
Digital marketing (paid ads, social media) gets you visibility quickly but stops delivering once you stop paying. SEO builds organic visibility that compounds over time, but takes months to show results. Most businesses get the most value running both together — ads for immediate visibility while SEO builds in the background.
Explore Our SEO ServicesGoogle Ads vs Meta Ads
Different intent, different strengths — many businesses use both
| Google Ads | Meta Ads | |
|---|---|---|
| Intent | Captures existing demand — people actively searching | Builds demand through targeting and creative |
| Best for | High-intent leads, immediate purchase intent | Brand awareness, visual products, retargeting |
| Targeting | Keywords and search intent | Demographics, interests and behaviours |
| Creative needs | Text-focused (with some visual formats) | Highly visual — images and video matter a lot |
| Platforms | Google Search, Display, YouTube, Shopping | Facebook, Instagram |
Start with Google Ads if your customers are actively searching for what you offer. Start with Meta Ads if your product is visual or you need to build awareness before people start searching. Many businesses run both — Google Ads to capture existing demand, Meta Ads to build new demand.
See Our Meta Ads PlansSocial Media Marketing
Ongoing content, posting and community management across Facebook, Instagram, LinkedIn and YouTube, tailored to where your audience actually spends time — not every platform is worth investing in for every business.
See Our Social Media PlansWhatsApp Marketing
WhatsApp has significantly higher open rates than email, making it effective for order updates, offers, appointment reminders and direct customer support — a channel we integrate into most of our client campaigns where it fits the business.
Google Business Profile & Local Marketing
For any business serving local customers, Google Business Profile is one of the most important, lowest-cost visibility levers available — it directly affects your appearance in Google Maps and local search results.
Email Marketing
Email remains one of the lowest-cost channels for nurturing leads and retaining existing customers. We set up and manage campaigns using established tools like Mailchimp or HubSpot, depending on your requirements.
Marketing Automation
Once you have enough lead volume, automation — follow-up sequences, lead scoring, workflow triggers — can save significant time and improve response speed.
Explore Automation ServicesDigital Marketing for Different Industries
Every industry needs a different channel mix
Retail
Typical Channels
Common Goals
- Foot traffic
- Online sales
Notes
Local targeting and offers-driven campaigns tend to perform well.
How We Measure Marketing Performance
We report on the metrics that actually reflect campaign performance:
Actual leads and sales matter more than vanity metrics like impressions alone.
Marketing Campaigns & Results
Verified marketing case studies coming soon.
We only publish verified campaign results. In the meantime, see our other project work.
View Case StudiesIs Your Business Ready for Digital Marketing?
Answer a few quick questions to see your readiness score
Do you have a website ready to send traffic to?
Is your Google Business Profile set up?
Do you have a marketing budget in mind?
Do you have brand assets (logo, images)?
Do you know who your target customer is?
Do you have a way to track conversions?
Do you have social media accounts set up?
Do you have testimonials or reviews to showcase?
Do you have a clear offer or call-to-action?
Do you have someone to respond to leads quickly?
Kolkata Digital Marketing Community
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Frequently Asked Questions
Free Marketing Resources
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Ready to grow with digital marketing?
Talk to our team about a custom marketing plan for your business.